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Call for Artists – RFP for Georgia Aquarium Murals

CALL FOR ARTISTS – Public Art for Georgia Aquarium

I. Overview

Georgia Aquarium is accepting artists’ concepts for two mural projects to be located on the exterior of our building.  The purpose of the murals is to bring a sense of arrival for our guests, to bring curb appeal to our building and to help invigorate downtown Atlanta. When completed, the mural will be two large digital prints facing Ivan Allen Blvd. will be 406’ by 57’ in size and the mural facing Luckie St. will be 251’ by 49’ in size.

II. Project electric scooters Description and Scope of Work

Georgia Aquarium is initially asking for design concepts and examples of similar works for this project.  After the review process, we will then pay a negotiated fee for development of the concept. The artist(s) will not be asked to print or install the artwork, only provide the art or design, which will be reproduced onto a mesh banner. The Aquarium would requests the following marquee animals be incorporated into the design concept: African penguins (Luckie St. side) and whale sharks and manta rays (Ivan Allen Blvd. side). The art is purely aesthetic and should not include advertisements or logos of any kind, including that of Georgia Aquarium.

III. Art Goals

This opportunity consists of two distinct yet interrelated components that should achieve a cohesive and unique aesthetic experience. The artwork must be designed to be safely viewed by vehicular traffic arriving to the Aquarium at speeds of 0-40mph. The artwork must create a welcoming experience that is memorable to our guests. The art installation should be unified with Georgia Aquarium’s brand standards, which is to say standards befitting a world-class organization.

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This call is open to both professional and amateur artists.

IV. Selection Process

This solicitation process is being undertaken to enable Georgia Aquarium to identify the most highly qualified artist(s) for this opportunity. A selection panel of Aquarium leadership will review artist’s applications and concept ideas and will determine a shortlist of three to five finalists. Georgia Aquarium may contract one Artist (or Artist Group) to fulfill both murals or choose two Artists, one to design each mural. Georgia Aquarium does not guarantee that any commissions will result from this call.

V. Selection Criteria

The artist will be selected on the basis of the following criteria, as evidenced in application materials and conversations with Aquarium representatives: artistic merit in concept and fabrication, incorporation of marquee animals, demonstrated ability to collaborate in the early phases of a project with Aquarium representatives and stakeholders, demonstrated ability to complete projects on time and within budget.

VI. Projected Timeline

VII. To Apply

Applications must be received via email to by 5:00pm, December 9, 2016. There is no application fee to apply. Please include:


Up to three finalists will be chosen by the selection committee.  An honorarium of $2,000, plus travel expenses if traveling from outside the metro Atlanta area will be provided.  Travel expenses include either mileage reimbursement or airfare, lodging and meals for the duration of one site visit to Georgia Aquarium. The final fee will be negotiated with the artist chosen to complete the project.

VIII. Submission Deadline

Applications will be accepted via electronic copy by 5:00pm, December 9, 2016.

IX. Inquiries

If you have any questions regarding this RFP, please contact Michael Lewis at

X. Risk

Persons responding to this call do so at their sole expense and risk. Georgia Aquarium reserves the right to change or cancel this call at any time. Any changes made to this call shall be made by means of a written addendum. It shall be the responsibility of the Artist to assure that all addenda have been received prior to submitting a proposal. If it is deemed necessary, an addendum to this call will be issued through xxx.

XI. About Georgia Aquarium

Georgia Aquarium in Atlanta is a 501(c) (3) non-profit organization that contains more than 10 million gallons of water and has the largest collection of aquatic animals. Georgia Aquarium’s mission is to be a scientific institution that entertains and educates, features exhibits and programs of the highest standards, and offers engaging and exciting guest experiences that promote the conservation of aquatic biodiversity throughout the world. Georgia Aquarium is an accredited member of the Association of Zoos and Aquariums and the Alliance of Marine Mammal Parks and Aquariums. For additional information, visit

Luckie Street View


Ivan Allen Blvd. View